Thursday, 1 July 2010

The birth of an idea

Completely unexpectedly, I start writing this listening to Michael Jackson's Man in the Mirror on radio. His music is truly amazing.

Anyway, I just completed a test shot for a client.

I was given a very broad idea of what they would like. My job is to put the idea into print. While lying in my bed at 1am, letting the mind drift, I had been casually thinking of what image to create. With the design brief I had, it was evident that the idea had been covered many many times, so the challenge for once wasn't actually where to take the picture, but how to differentiate it from the many others out there.

Suddenly but gently, an idea dropped into my sleepy cranium. Then it got refined. And complicated. What I thought of creating would probably stretch me quite a bit. I smiled with the prospect, then slept.

Morning came. I was excited. I had to wait a few days to get the right conditions for the image. I went to The Spot, about 30 images and 3 hours later, I was in my car driving home wondering if many of the problems I encountered would completely wreck the image. Either way, I said to my lovely partner who came along, it has educated me no ends.

I drove with a mixture of excitement and trepidation.

The following morning, I began to do a quick draft to see if either I or my trusty computer could handle what I was trying to do. (My old computer caught fire when I pushed it too much!) I completed all the pieces and the computer was left to put them together before I went back to tailor the image. I clicked "Process". The phone rang. I was glad for the distraction.

The CPU started getting hot from processing the numbers. The screen flickered fragmented images up then went black repeatedly. I tried not to notice. For trying to complete something you have never done before, this was like waiting to hear if your cat was going to live!

Out of the corner of my eye, I saw the final process bar reaching 100%... Still on the phone I turned to the computer, preloading a touch of disappointment to try to balance my nerves. It didn't work.

The image flashed up. Immediately I knew... IT HAD WORKED!!! The phone flew out of my hand as I jumped from my seat as if England had just won against the Germans. I did my little rain dance of happiness. Sat back down. Stared at the computer. Felt good. I had been vindicated. Of sorts. :-)

And this was only a proof of principle!

A sample of the draft. I can't show the full version until the client gets the final. But stay tuned!

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